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Marketing public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna; Thrassou, Alkis; Vrontis, Demetris; … - In: Journal of customer behaviour 13 (2014) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
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Editorial: Concerns and developments in customer behaviour across industries
Priporas, Constantinos-Vasilios; Vrontis, Demetris - In: Journal of customer behaviour 13 (2014) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010384238
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Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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Editorial: Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundaries
Papasolomou, Ioanna; Christofi, Michael; Leonidou, Erasmia - In: Journal of customer behaviour 16 (2017) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011757421