Product innovation and couse-related marketing success : a conceptual framework and a research agenda
Michael Christophi; Demetris Vrontis; Erasmia Leonidou
| Year of publication: |
2014
|
|---|---|
| Authors: | Christophi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 2, p. 174-189
|
| Subject: | Corporate social responsibility | Product innovation | Success factor | Corporate Social Responsibility | Erfolgsfaktor | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364051