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Theory, practice and impact in academic marketing research
Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
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Editorial: Marketing in adversity
Baker, Michael John; Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
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What goes around
Baker, Michael John - In: Journal of customer behaviour 8 (2009) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10003870014
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Special issue: Marketing in adversity
Baker, Michael John (contributor) - 2009
Persistent link: https://www.econbiz.de/10003870035
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One more time: Quo vadis, marketing?
Baker, Michael John - In: Journal of customer behaviour 17 (2018) 1/2, pp. 139-157
Persistent link: https://www.econbiz.de/10011936185
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Michael Baker, visionary : a personal view
Bennett, Roger - In: Journal of customer behaviour 21 (2022) 3/4, pp. 226-230
Persistent link: https://www.econbiz.de/10014424172