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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
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Handbuch des Direct-Marketing
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
NBER Working Paper
SpringerLink / Bücher
43
Health marketing quarterly
34
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
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International direct marketing : principles, best practices, marketing facts
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER working paper series
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Journal of advertising research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriften zu Dialogmarketing 'revisited'
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Arbeitsbericht ... des Competence Center E-Business Basel
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Arbeitsberichte der Hochschule für Wirtschaft FHNW
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Bank
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Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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Journal of marketing
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Journal of marketing communications
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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The evolution of direct, data and digital marketing
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009781282
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2
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
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3
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
4
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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5
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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6
IDM Student Competion 2013 : English Wine Week
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 51-55
Persistent link: https://www.econbiz.de/10010256411
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7
New ICO guidance on direct marketing
Groom, Stephen
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10010257043
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8
Data optimisation
McKeever, Luke
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 363-370
Persistent link: https://www.econbiz.de/10003720369
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9
Direct marketing: options for the future
Simpson, Peter
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 289-293
Persistent link: https://www.econbiz.de/10003468997
Saved in:
10
Learning from integrated marketing: how to optimise personalised customer marketing strategie, Teil 2
Jenkinson, Angus
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10003469002
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