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Direct-to-consumer prescription medication advertisements and use of different types of media

Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72

Persistent link: https://www.econbiz.de/10012427422

The Channel Intermediary Selection Decision: A Model and an Application

Rangan, V. Kasturi; Zoltners, Andris A.; Becker, Robert J. - In: Management Science 32 (1986) 9, pp. 1114-1122

Distribution channel design is a complex decision involving (a) the strategic choice of the appropriate channel …. The proposed model-based decision approach is illustrated with an actual industrial marketing application. The optimal …

Persistent link: https://www.econbiz.de/10009214822

Du marketing des points de vente à celui des sites marchands : spécificités, opportunités et questions de recherche

Volle, Pierre - HAL - 2000

apparaître certaines spécificités de ce nouveau circuit de distribution / média, ainsi que les opportunités et les défis associés …

Persistent link: https://www.econbiz.de/10008791601

Produit et information géographique : le géomerchandising

Volle, Pierre - HAL - 2002

Concernant la gestion commerciale, la géographie intervient, lorsqu'il s'agit d'adapter le prix aux caractéristiques de la zone de chalandise. Il pourra également s'agir de diffuser des messages (catalogues, prospectus, affichage...) sur certaines aires géographiques plutôt que sur...

Persistent link: https://www.econbiz.de/10008791941

Tendances de consommation et stratégies de différenciation des distributeurs

Volle, Pierre; Rieunier, Sophie - HAL - 2002

« émergentes ». Dans une troisième partie, les résultats d'une étude exploratoire menée auprès d'experts de la distribution sont …

Persistent link: https://www.econbiz.de/10008792014

On Credible Delegation by Oligopolists: A Discussion of Distribution Channel Management

Coughlan, Anne T.; Wernerfelt, Birger - In: Management Science 35 (1989) 2, pp. 226-239

Several papers in the recent marketing literature have suggested that delegation in distribution (e.g., the use of … in which all distribution channels have infinitely many levels of delegation. Obviously, this is not what we see in the …

Persistent link: https://www.econbiz.de/10009191430

Group Buying: A New Mechanism for Selling Through Social Interactions

Jing, Xiaoqing; Xie, Jinhong - In: Management Science 57 (2011) 8, pp. 1354-1372

valuation of the less-informed consumer segment is high. This paper was accepted by Preyas Desai, marketing. …

Persistent link: https://www.econbiz.de/10009293047

Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity

Fleder, Daniel; Hosanagar, Kartik - In: Management Science 55 (2009) 5, pp. 697-712

This paper examines the effect of recommender systems on the diversity of sales. Two anecdotal views exist about such effects. Some believe recommenders help consumers discover new products and thus increase sales diversity. Others believe recommenders only reinforce the popularity of...

Persistent link: https://www.econbiz.de/10009214388

Effet long tail ou effet podium : une anlyse empirique des ventes de produits culturels en France

Benghozi, Pierre-Jean - HAL - 2008

principalement été orientée dans trois directions : 1.l'évolution chronologique annuelle de la structure de distribution des ventes 2 ….les oppositions canal Internet vs. canal traditionnel 3.La différenciation de la structure des ventes selon les périodes …

Persistent link: https://www.econbiz.de/10008792581

Models of customer experience for B2C e-commerce enterprises

Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33

Persistent link: https://www.econbiz.de/10011529132

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