Narrow search
Showing 1 - 10 of 14
Cover Image
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Cover Image
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba - In: Journal of fashion marketing and management 19 (2015) 4, pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Cover Image
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Cover Image
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Cover Image
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Cover Image
Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Cover Image
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Cover Image
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung; Lee, Yuri; Kim, HaeJung; Yang, Heesoon - In: Journal of fashion marketing and management 18 (2014) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Cover Image
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika; Mavondo, Felix; Ramkissoon, Haywantee; … - In: Journal of hospitality marketing & management 32 (2023) 8, pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Cover Image
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10012797973