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~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
~subject:"Online-Marketing"
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Consumer choice
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Brand management
Online-Marketing
Konsumentenverhalten
292
Consumer behaviour
283
Mode
136
Fashion
132
Bekleidung
94
Clothing
92
Bekleidungsindustrie
65
Clothing industry
65
USA
59
United States
52
Brand image
45
Markenimage
45
Luxury goods
44
Luxusgüter
44
Markenführung
44
Textile distribution
43
Textilhandel
43
Frauen
33
Women
32
Brand
30
Markenartikel
30
Online retailing
30
Online-Handel
30
Social Web
27
Social web
26
Jugendliche
23
Youth
22
Beziehungsmarketing
21
Relationship marketing
21
Öko-Produkt
20
E-commerce
19
Electronic Commerce
19
Sustainable product
19
Personality psychology
18
Persönlichkeitspsychologie
18
Internet marketing
15
Südkorea
15
Einzelhandel
14
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35
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1
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50
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1
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51
Aufsatz in Zeitschrift
51
Collection of articles of several authors
1
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1
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English
51
Author
All
Phau, Ian
3
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Yuri
2
Agrawal, Durgesh Kumar
1
Ahn, SooKyoung
1
Alexander, Bethan
1
Anning-Dorson, Thomas
1
Arroyo-Cañada, Francisco-Javier
1
Bang Nguyen Viet
1
Behrens, Stefan
1
Bradshaw, Amanda S.
1
Carduck, Juliane
1
Cauberghe, Verolien
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Cretul, Matthew
1
Danbury, Annie
1
Dang Huu Phuc
1
Diddi, Sonali
1
Doss, Farrell
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fiore, Ann Marie
1
Fitzsimmons, Jason R.
1
Forney, Judith A.
1
Geissinger, Andrea
1
Giovannini, Sarah
1
Grudecka, Anna Małgorzata
1
Hassan, Salah
1
Hennigs, Nadine
1
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1
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1
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Published in...
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Journal of fashion marketing and management
Journal of business research : JBR
516
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
268
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
126
International journal of hospitality management
116
Asia Pacific journal of marketing and logistics
105
Psychology & marketing
105
International journal of advertising : the review of marketing communications
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of promotion management : innovations in planning and applied research
88
European journal of marketing : EJM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Cogent business & management
71
Journal of international consumer marketing
70
International journal of consumer studies
65
Journal of promotion management : JPM
65
Marketing letters : a journal of research in marketing
65
Journal of marketing management : MM
63
Journal of the Academy of Marketing Science
63
SpringerLink / Bücher
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of strategic marketing
59
Journal of global marketing
57
Journal of internet commerce
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of advertising : the quarterly review of marketing communications
55
International marketing review
53
Journal of marketing research : JMR
51
Journal of retailing
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
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ECONIS (ZBW)
51
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1
Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
Saved in:
2
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
5
Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
6
Brand luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
Saved in:
7
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
8
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
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