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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011551765
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Hedonism and luxury fashion consumption among Black African women in the UK : an empirical study
Emmanuel-Stephen, Christiana Mbang; Gbadamosi, Ayantunji - In: Journal of fashion marketing and management 26 (2022) 1, pp. 126-140
Persistent link: https://www.econbiz.de/10012797991
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Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia; Vila-Lopez, Natalia; Küster, Inés - In: Journal of fashion marketing and management 27 (2023) 3, pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
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Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China
Ko, Seung Bong; Jin, Byoungho - In: Journal of fashion marketing and management 21 (2017) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
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Exploration of factors influencing body image satisfaction and purchase intent : millennial females
Rieke, Sara Emma; Fowler, Deborah Clay; Chang, Hyo Jung; … - In: Journal of fashion marketing and management 20 (2016) 2, pp. 208-229
Persistent link: https://www.econbiz.de/10011575486
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Brand name and promotion in online shopping contexts
Park, Minjung; Lennon, Sharron J. - In: Journal of fashion marketing and management 13 (2009) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10003858404
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Are US consumers ready to adopt mobile technology for fashion goods? : an integrated theoretical approach
Kim, Jihyun; Ma, Yoon Jin; Park, Jihye - In: Journal of fashion marketing and management 13 (2009) 2, pp. 215-230
Persistent link: https://www.econbiz.de/10003858465
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Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.; Parker, R. Stephen; Hermans, Charles M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
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Personal preferences of tween shoppers
Drake-Bridges, Erin; Burgess, Brigitte - In: Journal of fashion marketing and management 14 (2010) 4, pp. 624-633
Persistent link: https://www.econbiz.de/10008699344
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The effects of ethical framing on consumer price perceptions
Stanforth, Nancy; Hauck, William - In: Journal of fashion marketing and management 14 (2010) 4, pp. 615-623
Persistent link: https://www.econbiz.de/10008699345