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Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
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A focused supply chain strategy for luxury fashion management
Brum, Alessandro; Castelli, Cecilia; Karaosman, Hakan - In: Journal of fashion marketing and management 21 (2017) 4, pp. 544-563
Persistent link: https://www.econbiz.de/10011795894
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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
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Luxury fashion branding ; Pt. 1
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010198012
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Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla; Rindell, Anne - In: Journal of fashion marketing and management 18 (2014) 2, pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454
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Capturing college students on the web: analysis of clothing web site attributes
Seock, Yoo-Kyoulng; Norton, Marjorie J. T. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10003736083