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Journal of forecasting
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Forecasting new product trial in a controlled test market environment
Fader, Peter
;
Hardie, Bruce G. S.
;
Zeithammer, Robert
- In:
Journal of forecasting
22
(
2003
)
5
,
pp. 391-410
Persistent link: https://www.econbiz.de/10001781690
Saved in:
2
Forecasting new product trial in a controlled test market environment
Fader, Peter S.
;
Hardie, Bruce G.S.
;
Zeithammer, Robert
- In:
Journal of forecasting
22
(
2003
)
5
,
pp. 391-410
Persistent link: https://www.econbiz.de/10006887465
Saved in:
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