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The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10008311951
Cover Image
The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009/10) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003898035