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The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine; Tollington, Tony - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
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Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
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The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
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Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred; Haefner, James E. - In: Journal of global marketing 22 (2009) 4, pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
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Explaining behavioural intentions toward co-branded products
Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 285-304
Persistent link: https://www.econbiz.de/10003459036
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Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.; Iversen, Nina M.; Martinez, Eva - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
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A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
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Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica; Kumar, Archana; Kim, Youn-kyung - In: Journal of global marketing 23 (2010) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
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English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel; Nickerson, Catherine; Hooft … - In: Journal of global marketing 23 (2010) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10008701377