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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Advertising effects"
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Advertising effects
Brand management
63
Markenführung
63
Consumer behaviour
52
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52
Brand image
30
Markenimage
30
Beziehungsmarketing
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Customer integration
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brand
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purchase intention
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Customer value
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International marketing
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Internationales Marketing
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Ahn, Joongha
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Baeck, Sunmee
1
Brown, Natalie
1
Cheong, Yunjae
1
Chung, Christina
1
Jeon, Jung Ok
1
Jublee, Daniel Inbaraj
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Kim, Jonghoon
1
Lee, Changwon
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Lee, Jongsu
1
Muk, Alexander
1
Paik, Michael
1
Parsad, Chandan
1
Poongkundran T.
1
Prashar, Sanjeev
1
Rahman, Rehenuma
1
Stephen, Gladys
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Vijay, T. Sai
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
49
International journal of advertising : the review of marketing communications
41
Journal of marketing communications
40
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of promotion management : JPM
27
Journal of advertising research
26
The journal of brand management : an international journal
26
Psychology & marketing
25
SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing research : JMR
9
Springer eBook Collection / Business and Economics
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of marketing
7
Journal of current issues and research in advertising
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
Research
6
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ECONIS (ZBW)
7
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1
An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha
;
Lee, Changwon
;
Lee, Jongsu
;
Paik, Michael
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
Saved in:
2
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
3
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
4
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
5
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
6
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
7
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
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