Narrow search
Showing 1 - 10 of 19
Cover Image
The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
Cover Image
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Cover Image
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Cover Image
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Cover Image
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie; Murphy, Jamie - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Cover Image
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei; Obeng, Efua; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
Cover Image
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Cover Image
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Cover Image
Why build sustainable relationships with customers? : the effects of "Ambassador Program"
Aoki, Kei; Tudor, R. Keith; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012257946
Cover Image
Sustaining customer engagement through social media brand communities
Riley, Jen - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10012286205