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Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George; Shin, Geon-cheol - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
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Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie; Murphy, Jamie - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
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A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George; Zarkada, Anna - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
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Creating "flipping-the-classroom" cases in training in sensemaking and decision-making in marketing : a Journal of global scholars of marketing science special issue
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 26 (2016) 4, pp. 301-303
Persistent link: https://www.econbiz.de/10011635606
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The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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What comes after postmodernism? : implications for marketers
Burns, David J. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
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Modifying reality : marketing for the 22nd century
Paz, Gabriel H. de la - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 246-261
Persistent link: https://www.econbiz.de/10010408202
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Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408204
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Shelby D. Hunt's contributions to the marketing discipline : research programs, impact, and compelling opportunities
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 125-129
Persistent link: https://www.econbiz.de/10012497111