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Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh; Osabohien, Romanus; Mbanasor, Jude A. - In: Journal of macromarketing 43 (2023) 4, pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
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Common cause, coopetition or competition? : resource contestation in food waste recovery networks
Vimala Kunchamboo; Little, Vicki Janine; Cheah, … - In: Journal of macromarketing 43 (2023) 2, pp. 255-273
Persistent link: https://www.econbiz.de/10014294197
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Reflections on an extraordinary marketing scholar
Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L. - In: Journal of historical research in marketing 7 (2015) 4, pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
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Comments on "Marketing systems and market failure"
Klein, Thomas Arnold - In: Journal of macromarketing 39 (2019) 1, pp. 106-107
Persistent link: https://www.econbiz.de/10012023942
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A historical review of local intermediaries in impoverished contexts
Beninger, Stefanie; Shapiro, Stanley J. - In: Journal of macromarketing 39 (2019) 3, pp. 238-251
Persistent link: https://www.econbiz.de/10012109467
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A challenge within macromarketing : global disasters
Iacobucci, Dawn - In: Journal of macromarketing 39 (2019) 3, pp. 334-338
Persistent link: https://www.econbiz.de/10012109488
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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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The Prague Spring and the Big Chill : the marketing moment in communist Czechoslovakia
Patterson, Patrick Hyder - In: Journal of historical research in marketing 8 (2016) 1, pp. 120-140
Persistent link: https://www.econbiz.de/10011535081