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Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh - In: Journal of historical research in marketing 4 (2012) 3, pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
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Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth - In: Journal of historical research in marketing 5 (2013) 3, pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
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Marketing and consumption history in Irland
Whelan, Bernadette (contributor) - 2014
Persistent link: https://www.econbiz.de/10010339383
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Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko - In: Journal of historical research in marketing 6 (2014) 2, pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
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Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 4, pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
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What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K. - In: Journal of historical research in marketing 9 (2017) 1, pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
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The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark - In: Journal of historical research in marketing 8 (2016) 2, pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
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Christian Grönroos : I did it my way
Grönroos, Christian - In: Journal of historical research in marketing 9 (2017) 3, pp. 277-301
Persistent link: https://www.econbiz.de/10011798326