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~isPartOf:"Journal of historical research in marketing"
~subject:"Neuseeland"
~subject:"Werbung"
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Brand management
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Battilani, Patrizia
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Galluzzo, Anthony
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Journal of historical research in marketing
International journal of advertising : the review of marketing communications
32
Journal of business research : JBR
28
Journal of marketing communications
26
Journal of advertising research
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
16
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
12
The journal of brand management : an international journal
11
International journal of internet marketing and advertising : IJIMA
10
The journal of product & brand management
10
Psychology & marketing
9
SpringerLink / Bücher
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of retailing and consumer services
8
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International marketing review
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Research
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
Business history
3
European Advertising Academy
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
Global business review
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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ECONIS (ZBW)
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1
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
2
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
3
The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
Saved in:
4
"For a colleen's complexion" : soap and the politicization of a brand personality, 1888 - 1916
O'Connor, John Philip
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 29-55
Persistent link: https://www.econbiz.de/10010339214
Saved in:
5
Cigarette advertising in Cold War Bulgaria
Neuburger, Mary
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011535086
Saved in:
6
New Zealand's ANZAC nurses : marketizing the great war for a 21st-century fit
Krisjanous, Jayne
;
Hallett, Christine
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 24-47
Persistent link: https://www.econbiz.de/10012880736
Saved in:
7
Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s
Galluzzo, Anthony
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012880737
Saved in:
8
Selling empire : a historical perspective on selling foreign products in domestic markets
Moore, Jonathan Allen
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 263-283
Persistent link: https://www.econbiz.de/10011598243
Saved in:
9
Emigration and imperial business : the New Zealand Company brand 1839-1841
Thomas, Patricia A.
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 284-307
Persistent link: https://www.econbiz.de/10011598250
Saved in:
10
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
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