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Frequency of CRM implementation activities : a customer-centric view
Kim, Molan; Park, Jeong Eun; Dubinsky, Alan J.; Chaiy, Seoil - In: The journal of services marketing 26 (2012) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
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Fresh perspectives on customer experience
McColl-Kennedy, Janet R.; Gustafsson, Anders; Jaakkola, … - In: The journal of services marketing 29 (2015) 6/7, pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
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Relative measures in service research
Aksoy, Lerzan; Hogreve, Jens; Lariviere, Bart; … - In: The journal of services marketing 29 (2015) 6/7, pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
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How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei - In: The journal of services marketing 29 (2015) 6/7, pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
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Understanding consumer loyalty to technology-based self-services with credence qualities
Schuster, Lisa; Proudfoot, Judy; Drennan, Judy - In: The journal of services marketing 29 (2015) 6/7, pp. 522-532
Persistent link: https://www.econbiz.de/10011418359
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Integrating social issues and customer engagement to drive loyalty in a service organisation
O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N. - In: The journal of services marketing 29 (2015) 6/7, pp. 547-559
Persistent link: https://www.econbiz.de/10011418367
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When good news is bad news : the negative impact of positive customer feedback on front-line employee well-being
Alkire, Linda; Burton, Jamie; Gruber, Thorsten - In: The journal of services marketing 29 (2015) 6/7, pp. 599-612
Persistent link: https://www.econbiz.de/10011418374
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When gambling is healthy : the restorative potential of casinos
Rosenbaum, Mark S.; Wong, IpKin Anthony - In: The journal of services marketing 29 (2015) 6/7, pp. 622-633
Persistent link: https://www.econbiz.de/10011418378
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The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.; Chang, Aihwa - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 13-26
Persistent link: https://www.econbiz.de/10011482775