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Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julian - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281