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The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei; Zhang, Jonathan Z. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria
Liu, Chia-Ling; Sinkovics, Rudolf R.; Pezderka, Noemi; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
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"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik; Blechschmidt, Boris; Backhaus, Klaus; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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The roles of modality richness and involvement in shopping behavior in 3D virtual stores
Jin, Seung-A Annie - In: Journal of interactive marketing : a quarterly … 23 (2009) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10003873390
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier; Bonfrer, Andre - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
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Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena; Rohm, Andrew J.; Gao, Tao Tony - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 308-320
Persistent link: https://www.econbiz.de/10003893290