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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~person:"Anand, Sandip"
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Konsumentenverhalten
Advertising
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Advertising effects
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Brand image
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Internet marketing
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Anand, Sandip
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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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