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Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.; Haytko, Diana L.; Hermans, Charles M.; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla - In: Journal of international consumer marketing 30 (2018) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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A revisit of the theoretical model of store image and its application to Chinese consumers
Hu, Haiyan; Jasper, Cynthia R. - In: Journal of international consumer marketing 22 (2010) 2, pp. 81-93
Persistent link: https://www.econbiz.de/10003986188
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The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers
Yang, Kiseol - In: Journal of international consumer marketing 22 (2010) 2, pp. 117-127
Persistent link: https://www.econbiz.de/10003986193
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Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen; Cherian, Joseph A. - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
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Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.; Motley, Carol M. - In: Journal of international consumer marketing 22 (2010) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10003986204