Narrow search
Showing 1 - 7 of 7
Cover Image
Influence of materialism on compulsive buying behavior : general similarities and differences related to studies on young adult consumers in Poland and US
Tarka, Piotr - In: Journal of international consumer marketing 32 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012259378
Cover Image
An examination of Korean consumers' sentiments toward technology-based business practices
Lee, Jungki; Fullerton, Sam - In: Journal of international consumer marketing 30 (2018) 4, pp. 260-275
Persistent link: https://www.econbiz.de/10011965984
Cover Image
Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti; Pirsch, Julie - In: Journal of international consumer marketing 26 (2014) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
Cover Image
Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da; Strehlau, Vivian Iara - In: Journal of international consumer marketing 32 (2020) 3, pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
Cover Image
"Made in China" and Chinese brand management across cultures : a new matrix approach
Polfuß, Jonas - In: Journal of international consumer marketing 33 (2021) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012312902
Cover Image
Environmental labeling : an analysis of the past 22 years of research
Dórea, Reinaldo Joaquim dos S.; Silva, Diogo A. Lopes; … - In: Journal of international consumer marketing 34 (2022) 2, pp. 184-200
Persistent link: https://www.econbiz.de/10013167320
Cover Image
The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Soler-Anguiano, Francisco Leonardo; Zeelenberg, Marcel; … - In: Journal of international consumer marketing 35 (2023) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10014321437