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Kumar, V. - 2011

Persistent link: https://www.econbiz.de/10009270384

Baik, Alicia; Venkatesan, Rajkumar; Farris, Paul W. - 2014

Persistent link: https://www.econbiz.de/10010424904

Wichmann, Julian R. K.; Scholdra, Thomas P.; Reinartz, … - In: Journal of international marketing 31 (2023) 2, pp. 82-102

Persistent link: https://www.econbiz.de/10014294052

Kumar, V. - In: Journal of international marketing 22 (2014) 3, pp. 1-29

Persistent link: https://www.econbiz.de/10010520895

Kumar, V. - In: Review of marketing research 8 (2011), pp. 121-157

Persistent link: https://www.econbiz.de/10009957654

Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011460092

Sharma, Amalesh; Kumar, V.; Borah, Sourav Bikash - In: Journal of international marketing 25 (2017) 2, pp. 1-24

Persistent link: https://www.econbiz.de/10011709603

Gupta, Shaphali; Pansari, Anita; Kumar, V. - In: Journal of international marketing 26 (2018) 1, pp. 4-29

Persistent link: https://www.econbiz.de/10011848792

Kumar, V.; Sunder, Sarang; Ramaseshan, B. - In: Journal of international marketing 19 (2011) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10008935329

Kumar, V.; Sharma, Amalesh; Shah, Riddhi; Rajan, Bharath - In: Journal of international marketing 21 (2013) 1, pp. 57-80

Persistent link: https://www.econbiz.de/10009731372