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~isPartOf:"Journal of international marketing"
~isPartOf:"Schriften zu Marketing und Management"
~person:"Lee, Hannah S."
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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