//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of internet commerce"
~subject:"Deutschland"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Online-Marketing
Advertising
9
Internet marketing
8
Werbung
8
Advertising effects
7
Werbewirkung
7
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
4
Social web
4
Beziehungsmarketing
2
Relationship marketing
2
Social network
2
Soziales Netzwerk
2
marketing
2
social media
2
Advertising value
1
Brand management
1
Cognition
1
Consumer behavior
1
Corporate reputation
1
Customer engagement
1
Customer integration
1
Emotion
1
Experiment
1
Firmenimage
1
Gastronomie
1
Gender
1
Geschlecht
1
Information dissemination
1
Informationsverbreitung
1
Internet
1
Kognition
1
Kundenintegration
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mediation
1
Native advertising
1
PROCESS macro
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Anubha
1
Chen, Cheng-Hua
1
Copeland, Lauren
1
Falcão, João
1
Fazli-Salehi, Reza
1
Gironda, John
1
Han, Jinhee
1
Isaías, Pedro
1
Kao, Shu-Chen
1
Korgaonkar, Pradeep
1
Lepkowska-White, Elzbieta
1
Lyu, Jewon
1
Pan, Yating
1
Petrescu, Maria
1
Shome, Samik
1
Sundiman, Didi
1
Torres, Ivonne M.
1
Wu, ChienHsing
1
Xue, Fei
1
Zhou, Lijie
1
Zúñiga, Miguel Ángel
1
more ...
less ...
Published in...
All
Journal of internet commerce
International journal of advertising : the review of marketing communications
70
International journal of internet marketing and advertising : IJIMA
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of marketing communications
42
Journal of business research : JBR
40
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : innovations in planning and applied research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
24
SpringerLink / Bücher
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of advertising research
21
Journal of retailing and consumer services
19
Europäische Hochschulschriften / 5
18
Journal of marketing research : JMR
18
Journal of promotion management : JPM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
14
Journal of current issues and research in advertising
13
European journal of operational research : EJOR
12
Journal of marketing
12
Quantitative marketing and economics : QME
12
Schriften zur angewandten Ökonometrie
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Marketing science
10
Young consumers : insight and ideas for responsible marketers
10
CESifo working papers
9
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
Operations research
8
RWI Datenbeschreibung
8
Springer eBook Collection / Business and Economics
8
[RWI Projektberichte]
8
Cogent business & management
7
Discussion papers / CEPR
7
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Viral
advertising
: a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
2
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
3
In-feed native
advertising
on news websites : effects of
advertising
format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
4
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
5
Customer engagement and
advertising
effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
6
Social network
advertising
: the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
7
Perceptions and attitude toward
advertising
on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
8
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->