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The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika; Ahuja, Vandana; Alavi, Shirin - In: Journal of internet commerce 17 (2018) 1, pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
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Applying transaction cost economy to construct a strategy for travel agents in facing disintermediation threats
Mohammad Nabil Almunawar; Muhammad Anshari - In: Journal of internet commerce 13 (2014) 1/4, pp. 211-232
Persistent link: https://www.econbiz.de/10010474779
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Using social networking sites : what is the big attraction? ; exploring a mediated moderation relationship
Xiao, Qian; Zhuang, Weiling; Hsu, Maxwell K. - In: Journal of internet commerce 13 (2014) 1/4, pp. 45-64
Persistent link: https://www.econbiz.de/10010474811
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Online social notworks and insights into marketing communications
Acer, Adam S.; Polonsky, Maxim - In: Journal of internet commerce 6 (2007) 4, pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
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Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças; Sincorá, Larissa Alves; … - In: Journal of internet commerce 20 (2021) 4, pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
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Examining the role of social networking fatigue toward discontinuance intention : the multigroup effects of gender and age
Adhikari, Kishalay; Panda, Rajeev Kumar - In: Journal of internet commerce 19 (2020) 2, pp. 125-152
Persistent link: https://www.econbiz.de/10012258240
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João; Isaías, Pedro - In: Journal of internet commerce 19 (2020) 4, pp. 404-436
Persistent link: https://www.econbiz.de/10012312283