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~isPartOf:"Journal of internet commerce"
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Social Web
98
Social web
98
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
58
Online-Marketing
58
Online retailing
31
Online-Handel
31
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22
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Journal of internet commerce
Journal of business research : JBR
565
Journal of retailing and consumer services
330
Technological forecasting & social change : an international journal
267
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
265
International journal of internet marketing and advertising : IJIMA
180
Information systems research : ISR
177
Tourism management : research, policies, practice
155
Journal of management information systems : JMIS
150
SpringerLink / Bücher
146
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
130
Industrial marketing management : the international journal for industrial and high-tech firms
123
International journal of hospitality management
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Management science : journal of the Institute for Operations Research and the Management Sciences
120
Electronic commerce research
114
International journal of business information systems : IJBIS
111
Business horizons
106
Psychology & marketing
106
International journal of advertising : the review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing communications
90
CESifo working papers
89
International journal of networking and virtual organisations : IJNVO
87
Management information systems : mis quarterly
85
Marketing science
85
International journal of electronic marketing and retailing : IJEMR
83
Journal of travel and tourism marketing
83
The journal of product & brand management
82
International journal of contemporary hospitality management
80
Journal of electronic commerce research : JECR
80
Journal of marketing management : MM
80
Asia Pacific journal of marketing and logistics
78
Cogent business & management
78
Springer eBook Collection
78
The journal of brand management : an international journal
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
International journal of consumer studies
75
Journal of hospitality marketing & management
72
Journal of marketing
72
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ECONIS (ZBW)
98
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1
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
2
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
3
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
4
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Ul Islam, Jamid
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
5
Antecedents and consequences of online brand community participation : a conceptual framework
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
Saved in:
6
Viral advertising : definitional review and synthesis
Petrescu, Maria
;
Korgaonkar, Pradeep
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
Saved in:
7
An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan
;
Topçu, Birol
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
Saved in:
8
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
Saved in:
9
Factors affecting SME owner-managers' willingness to share knowledge online in rural local business networks
Carr, Rodney
;
Parker, Craig M.
;
Castleman, Tanya
; …
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 307-331
Persistent link: https://www.econbiz.de/10010248369
Saved in:
10
Effective design for usability and interaction : the case of art museum websites
Lepkowska-White, Elzbieta
;
Imboden, Kate
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 284-305
Persistent link: https://www.econbiz.de/10010248371
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