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Reflections on an extraordinary marketing scholar
Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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Comments on "Marketing systems and market failure"
Klein, Thomas Arnold - In: Journal of macromarketing 39 (2019) 1, pp. 106-107
Persistent link: https://www.econbiz.de/10012023942
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A historical review of local intermediaries in impoverished contexts
Beninger, Stefanie; Shapiro, Stanley J. - In: Journal of macromarketing 39 (2019) 3, pp. 238-251
Persistent link: https://www.econbiz.de/10012109467
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A challenge within macromarketing : global disasters
Iacobucci, Dawn - In: Journal of macromarketing 39 (2019) 3, pp. 334-338
Persistent link: https://www.econbiz.de/10012109488
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Macromarketing the time is now
Wooliscroft, Ben - In: Journal of macromarketing 40 (2020) 2, pp. 153-155
Persistent link: https://www.econbiz.de/10012213751
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Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle; Simmonds, Hamish - In: Journal of macromarketing 39 (2019) 4, pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
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A tribute to Abdul Ali (1957 – 2018)
Crittenden, Victoria Lynn; Dhebar, Anirudh - In: Journal of macromarketing 39 (2019) 4, pp. 463-466
Persistent link: https://www.econbiz.de/10012159058
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Special issue: entrepreneurship and macromarketing
Morrish, Sussie C. (ed.); Eggers, Fabian (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012159095
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Rock on, macromarketing!
Peterson, Mark - In: Journal of macromarketing 40 (2020) 1, pp. 5-7
Persistent link: https://www.econbiz.de/10012159098