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~isPartOf:"Journal of macromarketing"
~person:"Shultz, Clifford J."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Journal of macromarketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Australasian marketing journal
1
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1
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1
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ECONIS (ZBW)
3
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
2
Toward a doctrine of socially responsible
marketing
(SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
3
Socially responsible
marketing
(SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
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