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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Special issue: Marketing and information technology
In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 318-412
Persistent link: https://www.econbiz.de/10003785925
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Marketing under uncertainty : the logic of an effectual approach
Read, Stuart; Dew, Nicholas; Sarasvathy, Saras D.; … - In: Journal of marketing 73 (2009) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10003838419
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Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko; Schmitt, Bernd; Zarantonello, Lia - In: Journal of marketing 73 (2009) 3, pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
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Does customer demotion jeopardize loyalty?
Wagner, Tillmann; Hennig-Thurau, Thorsten; Rudolph, Thomas - In: Journal of marketing 73 (2009) 3, pp. 69-85
Persistent link: https://www.econbiz.de/10003838586
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Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram; Balachander, S.; Kannan, P. K.; Shankar, … - In: Journal of marketing 73 (2009) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10003838594