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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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Towards a socialist marketing concept : the case of Romania
Naor, Jacob - In: Journal of marketing 50 (1986) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10001008471
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Marketing and economic development : focusing on the less developed countries
Hosley, Suzanne - In: Journal of macromarketing : examining the interactions … 8 (1988) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10001068377
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The size of the market sector around the world
Boddewyn, Jean J. - In: Journal of macromarketing : examining the interactions … 8 (1988) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10001068378
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The evaluation of marketing in a society : the Han dynasty of ancient China
Kaufman, Carol J. - In: Journal of macromarketing : examining the interactions … 7 (1987) 2, pp. 52-64
Persistent link: https://www.econbiz.de/10001068385
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991