//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Review of Marketing and Agricultural Economics"
~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~person:"Wooliscroft, Ben"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing: an introductory tex...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
macromarketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
AMA
1
American Marketing Association
1
Brand image
1
Business ethics
1
Credibility
1
Definition
1
Glaubwürdigkeit
1
Markenimage
1
Semiotics
1
Semiotik
1
USA
1
United States
1
Unternehmensethik
1
authenticity
1
brand
1
brand definition
1
branding
1
concern for other
1
definition
1
ethical marketing
1
history
1
honesty
1
marketing
1
marketing conceptual systems
1
marketing definitions
1
marketing language
1
marketing theory
1
semiotic
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Wooliscroft, Ben
Hynes, H.J.
6
Kadirov, Djavlonbek
4
Shultz, Clifford J.
4
Varey, Richard J.
4
Conejo, Francisco
3
Laczniak, Gene R.
3
Layton, Roger A.
3
Phillips, John
3
Santos, Nicholas J. C.
3
van der Meulen, John
3
Ahmadi-Esfahani, Fredoun Z.
2
Benton, Raymond
2
Coper, Michael
2
Firat, A. Fuat
2
Gaski, John F.
2
Hennig, Alexander
2
Johnston, Jim H.
2
Klein, Thomas A.
2
Lloyd, Alan G.
2
Lusch, Robert F.
2
Ryan, Timothy J.
2
Sexton, Richard J.
2
Smith, R.N.
2
Tisdell, Clement A.
2
Williams, J.R.
2
Yorke, Leo C.
2
Alston, Julian M.
1
Arnould, Eric J.
1
Baker, Courtney Nations
1
Belk, Russell W.
1
Bereza, S.
1
Blanchet, Vivien
1
Blankson, Charles
1
Boddewyn, Jean J.
1
Bonsu, Samuel K.
1
Breimyer, Harold F.
1
Brečić, Ružica
1
Brown, Colin G.
1
Brown, Hannah
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
Review of Marketing and Agricultural Economics
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
Journal of macromarketing
2
Marketing theory
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
2
On "brand" : whether a semiotic
marketing
system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
3
Brands defined as semiotic
marketing
systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
4
Authenticity : a macromarketing perspective
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010257265
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->