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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Gaski, John F."
~person:"Lusch, Robert F."
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Gaski, John F.
Lusch, Robert F.
Kadirov, Djavlonbek
4
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4
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of macromarketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
MSI reports : working paper series
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1
Marketing and the common good : essays from Notre Dame on societal impact
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Review of marketing research
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
2
On "brand" : whether a semiotic
marketing
system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
3
Marketing
: the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
4
A stakeholder-unifying, cocreation philosophy for
marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
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