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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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The Arizona market : a marketing systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Sredl, Katherine C.; Shultz, Clifford J.; Brečić, Ružica - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 300-316
Persistent link: https://www.econbiz.de/10011750564
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Marketing : the next 40,000 years
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
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Vietnam : political economy, marketing system
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009513286
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Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam
Nguyen Thi Tuyet Mai; Rahtz, Don R.; Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 28-44
Persistent link: https://www.econbiz.de/10010257272