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Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Guo, Chiquan
;
Hao, …
- In:
Journal of managerial issues : JMI
29
(
2017
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10011771215
Saved in:
2
The new role of the marketing professional : 1977 business proceedings
LaPlaca, Peter J.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10001412443
Saved in:
3
MARKETING STRATEGIES FOR A TOUGH ENVIRONMENT
LAPLACA, PETER J.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004660584
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