Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Yong J. Wang, Peter LaPlaca, Chiquan Guo, Andy W. Hao
| Year of publication: |
2017
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|---|---|
| Authors: | Wang, Yong Jian ; LaPlaca, Peter J. ; Guo, Chiquan ; Hao, Andy W. |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 29.2017, 4, p. 428-449
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| Subject: | KMU | SME | Marktforschung | Market research | Kundenzufriedenheit | Customer satisfaction | Rohstoffmarkt | Commodity market | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771215