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~isPartOf:"Journal of marketing"
~person:"Bitner, Mary Jo"
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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