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~isPartOf:"Journal of marketing"
~person:"Häubl, Gerald"
~subject:"Produktentwicklung"
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Produktentwicklung
Consumer behaviour
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Häubl, Gerald
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Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
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