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Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 4, pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
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The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
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How images of other consumers influence subsequent taste perceptions
Poor, Morgan; Duhachek, Adam; Krishnan, H. Shanker - In: Journal of marketing 77 (2013) 6, pp. 124-139
Persistent link: https://www.econbiz.de/10010203341
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When do (and don't) normative appeals influence sustainable consumer behaviors?
White, Katherine; Simpson, Bonnie - In: Journal of marketing 77 (2013) 2, pp. 78-95
Persistent link: https://www.econbiz.de/10009717169
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Sizing up the effect of portion size on consumption : a meta-analytic review
Zlatevska, Natalina; Dubelaar, Chris; Holden, Stephen S. - In: Journal of marketing 78 (2014) 3, pp. 140-154
Persistent link: https://www.econbiz.de/10010360350
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167