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~subject:"Werbung"
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Journal of marketing
International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Asia Pacific journal of marketing and logistics
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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European journal of marketing : EJM
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International journal of consumer studies
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Springer eBook Collection
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European Advertising Academy
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European journal of marketing
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ECONIS (ZBW)
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1
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
Saved in:
2
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
3
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
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