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Pay what you want : a new participative pricing mechanism
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10003815504
Cover Image
Pay What You Want: A New Participative Pricing Mechanism
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10008169218
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Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Spann, Martin; Tellis, Gerard J. - In: Journal of marketing 70 (2006) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10005918554