//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ahearne, Michael"
~person:"Ozkaya, H. Erkan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Brand
2
Consumer behaviour
2
Emerging economies
2
Konsumentenverhalten
2
Markenartikel
2
Schwellenländer
2
Brand equity
1
Brand image
1
Customer retention
1
Emerging market
1
Foreign brands
1
IBPA brands
1
Innovation
1
Kundenbindung
1
Local brands
1
Loyalty
1
Markenimage
1
Mergers and acquisitions
1
Multilevel modeling
1
New product development
1
Nostalgic brand positioning
1
Perception
1
Price
1
Product life cycle
1
Produktentwicklung
1
Produktlebenszyklus
1
Quality
1
Takeover
1
Wahrnehmung
1
Übernahme
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ahearne, Michael
Ozkaya, H. Erkan
Keller, Kevin Lane
5
Bayus, Barry L.
3
Grohmann, Bianca
3
Homburg, Christian
3
Jewell, Robert D.
3
Anabila, Peter
2
Bei, Lien-ti
2
Biraghi, Silvia
2
Block, Martin P.
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Casaló, Luis V.
2
Diamantopoulos, Adamantios
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Khamitov, Mansur
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kumar, V.
2
Muehling, Darrel D.
2
Mullins, Ryan
2
Nagar, Komal
2
Nelson, Michelle R.
2
Pope, Nigel
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Taube, Markus
2
Zhao, Yanhui
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of personal selling & sales management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
2
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
Saved in:
3
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->