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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ahearne, Michael"
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Journal of marketing communications
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Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
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