//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"NBER Working Paper"
~subject:"Werbewirtschaft"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Commercial software, adware, a...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirtschaft
Werbung
Advertising
192
Advertising effects
124
Werbewirkung
124
Consumer behaviour
105
Konsumentenverhalten
105
Internet marketing
47
Online-Marketing
47
advertising
36
Brand management
24
Markenführung
24
Brand image
21
Markenimage
21
Social Web
15
Social web
15
Theorie
14
Theory
14
Emotion
13
Marketing management
13
Marketingmanagement
13
advertising effectiveness
11
Arzneimittel
10
Pharmaceuticals
10
Perception
9
Wahrnehmung
9
Advertising industry
8
Brand
8
Markenartikel
8
Print advertising
8
Printwerbung
8
Fernsehwerbung
7
Green marketing
7
Rauchen
7
Smoking
7
Television advertising
7
USA
7
United States
7
Öko-Marketing
7
Advertising regulation
6
more ...
less ...
Online availability
All
Undetermined
103
Free
51
Type of publication
All
Article
144
Book / Working Paper
45
Type of publication (narrower categories)
All
Article in journal
144
Aufsatz in Zeitschrift
144
Case study
1
Fallstudie
1
Language
All
English
189
Author
All
Saffer, Henry
6
Dave, Dhaval
5
Kenkel, Donald
4
Avery, Rosemary J.
3
Bellman, Steven
3
Berndt, Ernst R.
3
Fullerton, Jami A.
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Soojung
3
Knight, Brian G.
3
Mathios, Alan D.
3
Pelsmacker, Patrick de
3
Silk, Alvin J.
3
Varan, Duane
3
Belanche, Daniel
2
Black, Iain R.
2
Chaloupka, Frank J.
2
Cheong, Yunjae
2
Coate, Stephen
2
Combs, Justin
2
DellaVigna, Stefano
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Durante, Ruben
2
Jeong, Se-Hoon
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Lillard, Dean
2
Mostafa, Mohamed M.
2
Mundel, Juan
2
Myers, Jun
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Turnbull, Sarah
2
Um, Nam-Hyun
2
more ...
less ...
Published in...
All
Journal of marketing communications
NBER Working Paper
Journal of advertising research
203
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of business research : JBR
152
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
Psychology & marketing
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
CESifo working papers
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
more ...
less ...
Source
All
ECONIS (ZBW)
189
Showing
1
-
10
of
189
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Feel, think, avoid : testing a new model of
advertising
avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
2
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
3
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
4
Appealing to men and women using sexual appeals in
advertising
: in the battle of the sexes, is a truce possible?
Black, Iain R.
;
Morton, Peta
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10011743958
Saved in:
5
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
6
Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
Saved in:
7
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
8
Advertising
agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
9
Men and women watching and reading : gender and information processing opportunity effects in
advertising
Papyrina, Veronika
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
Saved in:
10
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->