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Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R. - In: Journal of marketing education : JME 36 (2014) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
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Optimal class length in marketing undergraduate classes: an examination of preference, instructor evaluations, and student performance
Reardon, James; Payan, Janice; Miller, Chip E.; … - In: Journal of marketing education : JME 30 (2008) 1, pp. 12-20
Persistent link: https://www.econbiz.de/10003706395
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Going beyond green: the "why and how" of integrating sustainability into the marketing curriculum
Bridges, Claudia M.; Wilhelm, Wendy Bryce - In: Journal of marketing education : JME 30 (2008) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10003706416
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Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses
Spiller, Lisa D.; Scovotti, Carol - In: Journal of marketing education : JME 30 (2008) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10003706435
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Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.; Sciandra, Michael R. - In: Journal of marketing education : JME 42 (2020) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
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Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest; Stanton, Julie; Beninger, Stefanie; … - In: Journal of marketing education : JME 44 (2022) 3, pp. 375-389
Persistent link: https://www.econbiz.de/10013473776