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Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241

Persistent link: https://www.econbiz.de/10010364023

Mele, Cristina; Pels, Jaqueline; Storbacka, Kaj - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 100-114

Persistent link: https://www.econbiz.de/10010489556

Drucker, Peter F.; Darroch, Jenny - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 8-11

Persistent link: https://www.econbiz.de/10003830054

Kotler, Philip; Gunther, Robert E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 17-19

Persistent link: https://www.econbiz.de/10003830063

Webster, Frederick E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 20-27

Persistent link: https://www.econbiz.de/10003830095

Wind, Yoram - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 28-34

Persistent link: https://www.econbiz.de/10003830098

Donaldson, Thomas - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 44-46

Persistent link: https://www.econbiz.de/10003830102

Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60

Persistent link: https://www.econbiz.de/10003830107

Wallman, Jeffrey P. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 61-72

Persistent link: https://www.econbiz.de/10003830111

Mohr, Jakki; Sarin, Shikhar - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 85-96

Persistent link: https://www.econbiz.de/10003830115