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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
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Using an experiential business game to stimulate sustainable thinking in marketing education
Bascoul, Ganaël; Schmitt, Julien; Rasolofoarison, Dina; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10010204765
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The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development
Peltier, James; Scovotti, Carol; Pointer, Lucille - In: Journal of marketing education : JME 30 (2008) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10003706423
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Journal of Marketing Education : a retrospective overview between 1979 and 2019
Donthu, Naveen; Kumar, Satish; Mills, Adam; Pattnaik, … - In: Journal of marketing education : JME 43 (2021) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10012592895