Narrow search
Showing 1 - 9 of 9
Cover Image
Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
Cover Image
The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April; McDougal, Elizabeth Randon; Syrdal, Holly - In: Journal of marketing education : JME 41 (2019) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Cover Image
Intercollegiate social media education ecosystem
Abney, Alexandra K.; Cook, Laurel A.; Fox, Alexa K.; … - In: Journal of marketing education : JME 41 (2019) 3, pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
Cover Image
Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
Cover Image
Student evaluations of teaching : are they related to what students learn? ; a meta-analysis and review of the literature
Clayson, Dennis E. - In: Journal of marketing education : JME 31 (2009) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10003827630
Cover Image
Using the jazz metaphor to enhance student learning and skill development in the marketing research course
Mills, Michael Kenneth - In: Journal of marketing education : JME 32 (2010) 3, pp. 300-313
Persistent link: https://www.econbiz.de/10008757990
Cover Image
Experiencing the product life cycle management highs and lows through dramatic simulation
Pearce, Glenn; Jackson, John - In: Journal of marketing education : JME 31 (2009) 3, pp. 212-218
Persistent link: https://www.econbiz.de/10003910689
Cover Image
Poster sessions in marketing education : an empirical examination
Stegemann, Nicole; Sutton-Brady, Catherine - In: Journal of marketing education : JME 31 (2009) 3, pp. 219-229
Persistent link: https://www.econbiz.de/10003910698
Cover Image
The scholarship of teaching and learning in marketing education : editor's corner
Crittenden, Victoria Lynn - In: Journal of marketing education : JME 45 (2023) 2, pp. 103-108
Persistent link: https://www.econbiz.de/10014326029